Tips for Optimizing Adwords Campaigns

Today I'd like to list some of the best ways I've learned to optimize your  Google Adwords campaigns.

1. Always link Adwords with Analytics and set up your conversion goals or funnels to achieve the best data. 
2. Your campaign should be aligned with your websites products or service using 25 related keywords.
3. Don't use too many exact matched keywords. This will limit the number of possible clicks and leads.
4. Use the search console to check for the top organic terms that aren't being clicked enough. 
5. Use all possible relevant extensions, they can impact your ad rank.
6. Utilize broad match types and also be sure to run search query reports and update the negatives often.
7. Use the searched terms tab on regular basis to optimize your campaign by adding negative keywords or getting keyword ideas.
8. Don't use too many exact matched keywords, this will limit the number of possible clicks and leads.
9. Use the location bid adjustment and radius targeting bid adjustment to target near your local business.
10. Granular ad group themes that use Broad Match Modifier and cross-poll negatives to drive queries to correct keywords for accountability.